EVERY ONE Campaign
Under the Save the Children’s flagship campaign to end preventable child deaths, known as the EVERY ONE Campaign, Sri Lanka took part in the Global Day of Action for Child Survival. A hundred children participated in “Race for Survival”, calling for the government to improve the state of child health and nutrition in the country. The race was held with the presence of stakeholders such as the Chief Secretary of Southern Province, District Government Agent, District Education Director, District Child Rights promotion coordinator and District Probation Officer of Matara district. Through earlier preliminary coordination and meetings the government representatives were aware of the importance of improving the state of child health and nutrition in the country. This helped the country programme highlight its new focus on nutrition programmes. The event was used as an opportunity to advocate the need in improvement of child health and nutrition.
The event received media publicity from seven media outlets including print, broadcasting and television in the three languages Sihalese, Tamil and English.